So, you’re planning a trip to the United States. You’ve seen it in a thousand films and TV shows, but visiting in person is a different beast altogether. For a European, the USA can feel both familiar and strangely foreign. The key to a great trip is understanding a few key differences that will save you from confusion and make your adventure much smoother. Think of this as a friendly briefing from someone who’s navigated the culture shock, so you can hit the ground running.
Let’s start with the sheer size. The USA is big. Really big. A common mistake is to plan a trip that involves “popping over” from New York to Los Angeles. That flight is longer than going from London to Istanbul. My best advice? Don’t try to see everything at once. Pick one or two regions—like the East Coast, the West Coast, or the Southwest—and explore them properly. You’ll have a much richer experience than spending your whole vacation in airports.
Now, onto the practicalities that will make or break your trip.
Getting In: The ESTA and Border Control
If you’re a citizen of a Visa Waiver Program country (like the UK, France, Germany, etc.), you don’t need a visa for a short trip, but you absolutely need an ESTA (Electronic System for Travel Authorization). Apply for this online at least 72 hours before you travel. It’s valid for two years, so you might already have one. Don’t leave this to the last minute.
At the border, be prepared for a different experience. US Customs and Border Protection officers can seem quite direct and serious compared to what you might be used to. They aren’t being rude; it’s just their job. Answer their questions clearly and honestly about the purpose and duration of your stay. Have the address of your first hotel ready to show them.
Getting Around: The Reign of the Car
This is the biggest adjustment for most Europeans. Outside of a handful of major cities like New York, Washington D.C., and Chicago, public transport is often limited or non-existent. The classic American road trip is a cliché for a reason—it’s often the only practical way to see the country.
You will likely need to rent a car. This means adjusting to driving on the right-hand side and dealing with automatic transmissions (manual cars are rare). An International Driving Permit is a good idea to carry alongside your EU license. Be prepared for long, straight roads, and remember that petrol is sold in gallons and is significantly cheaper than in Europe.
Money Matters: Tipping, Taxes, and Payments
The American financial system has a few quirks that can catch you out.
First, and most importantly: Tipping is not optional. It’s a fundamental part of how service workers are paid. In restaurants, the standard tip is 15-20% of the pre-tax bill. You also tip bartenders ($1-2 per drink), hotel housekeeping ($3-5 per night), and taxi/ride-share drivers (10-15%). Not tipping is seen as a serious insult.
Second, the price you see is not the price you pay. Unlike in the EU where VAT is included, sales tax is added at the register. It varies by state and even city, so that $10 t-shirt might actually cost $10.80. It’s confusing for everyone, so just be mentally prepared for your total to be higher than you calculated.
Credit and debit cards are accepted almost everywhere, often with a simple tap-to-pay system. You may find your card is sometimes asked for before you eat in a restaurant, which they use to start a tab. It feels odd, but it’s normal.
Cultural Nuances: The Social Rules
Americans are generally very friendly and open. Don’t be alarmed if a stranger strikes up a conversation with you in a queue or a shopkeeper asks how your day is going. This is normal small talk. A simple, polite response is all that’s needed.
You’ll also notice a different approach to personal space and volume. Americans tend to speak a bit louder and are often more expressive in public. Service with a smile is the standard, and it’s generally genuine.
One subtle but important difference is in the approach to healthcare. There is no national system for visitors. A simple doctor’s visit can cost hundreds of dollars. Comprehensive travel insurance that covers medical emergencies is absolutely essential. Do not skip this.
A Few Quick-Fire Tips for a Smooth Trip
- Power Up: The US uses 120V and Type A/B plugs. You will need a power adapter, and possibly a voltage converter for high-wattage appliances like hair dryers.
- Measurements: Forget metric. You’ll be dealing with miles, feet, pounds (weight), and Fahrenheit. A quick mental conversion app on your phone is a lifesaver.
- Dining: Ice water is automatically served, and free refills on soft drinks and coffee are standard. Portions are large, and it’s perfectly normal to ask for a “to-go box” to take your leftovers.
- Alcohol: The drinking age is 21, and it is strictly enforced. You will be asked for ID if you look under 40. You cannot drink alcohol in public places like parks or on the street.
The USA is a land of incredible diversity and warmth. Go in with an open mind, embrace the differences, and you’ll discover why it remains one of the world’s most captivating travel destinations. It’s a thrilling, larger-than-life experience that will give you stories to tell for years to come.
Conclusion
Stepping into the United States is like tuning into a different frequency. At first, the volume of everything—the landscapes, the portions, the friendliness—can feel overwhelming. But once you adjust, you’ll find a rhythm that is energetic, generous, and endlessly fascinating. The initial culture shock isn’t a barrier; it’s part of the experience, a sign that you’re somewhere truly different.
You’re now equipped with the knowledge to navigate the practicalities, from tipping with confidence to embracing the open road. Remember, the goal isn’t to see all of America in one trip—that’s impossible. The goal is to immerse yourself in the slice of it you’ve chosen, to enjoy the spontaneity of a road trip, and to connect with the people you meet along the way.
Frequently Asked Questions
Is it true I can be denied entry even with an ESTA?
Yes, that’s correct. An approved ESTA is not a guarantee of entry; it’s simply permission to board a plane to the US. The final decision is made by the Customs and Border Protection (CBP) officer at your port of entry. They need to be satisfied that you are a genuine tourist, have sufficient funds for your trip, and have strong ties to your home country that will ensure you return. Always be polite and prepared to answer questions about your itinerary.
How do I handle the sales tax when budgeting?
It’s tricky because the tax rate changes from city to city. A good rule of thumb for a rough budget is to add 10% to the total cost of the goods you’re buying to account for tax. So, if your shopping basket or restaurant bill comes to $100, expect to pay around $110 at the register. It’s not exact, but it will prevent any nasty surprises.
What’s the best way to get a SIM card for data?
You have three main options. First, check if your home provider offers a reasonable roaming package for the US. Second, you can buy a US SIM card from providers like T-Mobile or AT&T at the airport or in major cities. Third, and often the easiest, is to use an eSIM if your phone is unlocked and supports it—you can download a data plan before you even leave home.
I’m used to hiking everywhere. Are American cities walkable?
This really depends on the city. Core areas of cities like New York, Boston, San Francisco, and Washington D.C. are very walkable. However, many other major cities like Los Angeles, Houston, and Atlanta are built around the car, with attractions spread out over large distances. In these places, you will need to use ride-shares, taxis, or public transport to get around efficiently. Always research the walkability of the specific cities you’re visiting.
What should I do in a medical emergency?
For a life-threatening emergency, call 911. This is the universal number for ambulance, fire, and police. For non-life-threatening issues, look for an “Urgent Care” center. These are walk-in clinics for things like minor cuts, fevers, or infections and are much cheaper than a hospital Emergency Room. Whatever you do, do not skip travel health insurance—a hospital visit without it could cost you thousands.